wsj.com has success with "open house"
From Mediapost article by by Wendy Davis on Tuesday, May 2, 2006 6:00 AM EST
HOPING TO ENTICE CONSUMERS TO pony up for access, the online edition of The Wall Street Journal Monday dropped its paid subscriber wall until May 10.
The initiative marks the third time in its 10-year history that Dow Jones has held a WSJ.com "open house," making the site available for free and without registration. The previous two efforts--last October and in October 2004--resulted in more than 10,000 subscribers, L. Gordon Crovitz, president of Dow Jones consumer media group, told reporters in New York Monday morning.
For the complete article click here...
HOPING TO ENTICE CONSUMERS TO pony up for access, the online edition of The Wall Street Journal Monday dropped its paid subscriber wall until May 10.
The initiative marks the third time in its 10-year history that Dow Jones has held a WSJ.com "open house," making the site available for free and without registration. The previous two efforts--last October and in October 2004--resulted in more than 10,000 subscribers, L. Gordon Crovitz, president of Dow Jones consumer media group, told reporters in New York Monday morning.
For the complete article click here...
posted by Victor | 8:18 AM
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