Checkout TV

Your client on TV at the local Wal-Mart:

Ads are interspersed with news and other content on flat screens placed by checkout counters at Wal-Mart stores. Customers are targeted as they wait in line to check out, with a focus on items that are available near by and are typically considered impulse buys.

Community-specific content is customized at the store level through a partnership with local newspapers, Bindelglass says. The newspaper’s logo is on the screen during broadcast of the content they’ve provided.

Link to full article on Medialife:
http://medialifemagazine.com/artman/publish/article_1256.asp