Change happens brick by brick

Change happens brick by brick

“Here’s the problem with gradual: It’s chronic, insidious and subtle. Half of all Americans are overweight? I can tell you how we got that way: one french fry at a time.We didn’t foul the Love Canal in a week. That took a generation of dumping chemicals.Your company didn’t hire 30 or 100 or 1,000 noncontributing employees all at once. That took years.

“The problem with gradual is that we don’t notice the damage until the damage is extreme. And what happens when we finally do notice? Panic sets in. We put all our efforts into finding the quick fix.

“But here’s the point of gradual. You don’t win an Olympic gold medal with a few weeks of intensive train­ing. There’s no such thing as an overnight opera sensation. Every great company, every great brand, and every great career has been built in exactly the same way: bit by bit, step by step. If every element of an organization gets a lit­tle bit better every day, then the organization will become unstoppable.”

–Seth Godin, author of Unleashing the Ideavirus