Newspaper advertising. A destination, not a distraction.

NAA has recently launched a $50 million dollar advertising campaign targeting advertisers with it's 'Multi-media' offering:

Independent consumer research shows that newspaper advertising is a destination for most consumers, not a distraction to be avoided. For them, advertising is a desired part of the content. In a way, it’s the original form of branded content. In the language of the Internet, it’s opt-in advertising in an opt-out world.

Click here for the press release

Click here for the campaign's web site including materials you can use