Envisioning a future and investing in it
Tim Porter in his First Draft blog has an interesting entry titled: Right-Sizing the Newspaper.
Newspapers must begin learning and using the tools of competitive enterprises:
- Where do we want to go? (Vision).
- What steps must we take to get there? (Goals and Priorities).
- What skills must we have to get there? (Capacity).
- Do we have enough staff with the right skills in the right places? (Resource allocation).
- How will we know if it's working? (Measurement).
Newspapers need to envision a future and invest in it.
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