New Media Directions

Join me as I take a look at "the future that has already happened", and the one to come for New Media.

Friday, July 07, 2006

Envisioning a future and investing in it

Tim Porter in his First Draft blog has an interesting entry titled: Right-Sizing the Newspaper.

Newspapers must begin learning and using the tools of competitive enterprises:
- Where do we want to go? (Vision).
- What steps must we take to get there? (Goals and Priorities).
- What skills must we have to get there? (Capacity).
- Do we have enough staff with the right skills in the right places? (Resource allocation).
- How will we know if it's working? (Measurement).

Newspapers need to envision a future and invest in it.

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